SEEDS: seek out – encourage – enable – develop – stage

SEEDS: seek out – encourage – enable – develop – stage


Since 2001 Rough Magic has been the pioneer of artist development in Irish theatre, through its SEEDS programme for emerging artists – based on mentoring, research and creative engagement. SEEDS has been Ireland’s premiere development programme for the past nineteen years; we now intend to design a new iteration to take us into the next decade.

The intention is to combine the SEEDS and ADVANCE programmes and offer support to artists across the spectrum of experience. In addition, we want to build on our success in forming a hub for artists and companies who benefit from the interaction within a shared space. We will continue to bring artists such as Ronan Phelan, Sarah Jane Shiels, Zia Bergin-Holly and many other former SEEDS into full Rough Magic productions; as we have done with former participants of ADVANCE (our development programme for mid-career artists) such as Rob Furey, Olwen Fouere, Peter Daly, Sonya Kelly and Denis Clohessy. An impressive number of graduates of the programme have gone on to make a significant contribution to the professional theatre sector and many continue to work with Rough Magic. So far there have been more than 50 SEEDS participants. Over 50% have been directly employed by Rough Magic and over 85% are currently working as full-time theatre professionals.

The new programme will be constructed through 2020 and announced, along with the call for submissions in January 2021; the twentieth anniversary year of SEEDS.

The new SEEDS participants will be announced in Spring 2021 – to register your interest visit our SEEDS page.


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