Launched in 2001, SEEDS was a structured development programme for emerging theatre practitioners across all disciplines. As part of the programme, participants worked on Rough Magic productions and developed their practice through mentoring, international research trips and on-going interaction. Participants were also offered the opportunity to assist leading industry professionals based outside Ireland.
During the course of the programme SEEDS engaged in internationals trips as well as work placements in London at the National Theatre, the Royal Court and the Southbank Centre, at the Traverse Theatre, Edinburgh and the Vígszínház, Budapest; with theatre practitioners such as Fitz Patton, Dave Molloy, Rachel Chavkin, Caro Newling, Chloe Lamford, Rae Smith, Jeremy Herrin and Mark Rylance.
The SEEDS programme was nominated for an Irish Times Theatre Special Judge’s Award in 2018 for its contribution to wide-ranging professional development in the theatre sector.